Scientell is a member benefit partner of STA, and members can access a discount of 15 per cent on standard rates. This piece has been written to help you start thinking about your organisation’s communication goals.
Effective communication, internally and externally, is essential for any organisation. When it comes to science, research that no one finds out about, builds on, or applies represents a missed opportunity, a lack of impact, and a waste of time and resources.
There are lots of ways to communicate research and results. The approaches will depend very much on your intended audience, your objectives and your resources.
Paul Holper and Simon Torok are Directors of Scientell, a science, technology and environment communication business. Between them, they have decades of experience in conveying complex information in ways that resonate with people.
The key steps to their approach involve working closely with clients to:
- Establish goals and expectations
- Define audience(s)
- Understand the audience’s needs
- Fully understand the information and concepts being communicated
- Decide on the mechanism for communication – how, where and when to tell the story. Often this will have been determined beforehand, but there may be potential for flexibility to maximise outcomes
- Consider what will be said – and what won’t.
- Include internal, peer and client review: accuracy is vital
- Review the project, and document and apply lessons learned
If you would like help with your communications, or access to any of the other member benefits on offer, be sure to submit a query via our webpage today.