STA is pleased to partner with Brighter to present an online workshop focusing on the research elements around building a successful campaign and why it’s necessary to have credible data.
Moderated by STA’s CEO, Misha Schubert the speakers will discuss elements of building a successful campaign including the process of distilling the information, how its put into campaign boards, creative, and the myriad of channels to consider as the best fit for the data.
Speakers
Sarah Browne
As Director – Communications, Sarah Browne has led the Brighter program since its inception in 2018. Brighter is APPEA’s broader community and stakeholder engagement program and is designed to improve awareness among Australians of the role of natural gas in their everyday lives, in support of APPEA’s policy agenda.
Sarah was previously a senior advisor to a number of Premiers and Ministers in both Western Australia and Victoria, including significant work in strategic policy development and integrated communications planning. Most recently, Sarah was Managing Director of the Strategic Communications group of FTI Consulting, a global consultancy specialising in public affairs campaigns.
John Scales
The founder of JWS Research, John is a senior researcher with more than 30 years of experience. He has extensive commercial and public affairs research expertise and is quoted regularly and extensively in the media as a leading source on public opinion.
John has worked for most of Australia’s top 50 ASX listed companies and many of the industry associations that represent them, as well as conducting local, state and federal government research and research for numerous high-profile communications and advertising campaigns.
John is a career researcher, specialising in research on contemporary social and political issues and maintaining a focus on delivering clear and actionable results. John’s research dissects what people are thinking and why, providing the insights needed to drive campaigns and achieve outcomes.
Date: Thursday 30th of July 2.00pm-3.00pm AEST
Duration: 60mins via Zoom – should you be unable to attend live we can send you a recording following.
Cost: 2019/2020 Superstars FREE | Superstars Alumni $50 + GST
Enquires: info@sta.org.au or phone 02 6113 0780
Registration Link: https://sta.eventsair.com/how-to-campaign-for-what-you-want/register/Site/Register
