Joanne Woo is the Global VP, Head of Marketing and Communications for ABB Process Industries, where she leads efforts across 40+ countries to build brand equity, reputation, and business impact. With a career spanning high-growth start-ups and global powerhouses, she has shaped world-class brands and led high-performing teams across technology, infrastructure, gig economy, and industrial sectors. Joanne previously served as Vice President of Communications at GE and Head of Corporate Affairs at Deliveroo. She is also the curator of TEDxMelbourne, where she coaches changemakers to harness the power of storytelling to inspire, influence, and lead.