🎙Want to learn how to create a cracking podcast? Secure your spot at our special workshop on 23 June and learn how to take your insights to a global podcast audience.
You’ll learn:
👉🏼 what you need to get started;
👉🏼 how to get your podcast out into the world;
👉🏼 what equipment you will need;
👉🏼 how to record and produce your pod; and
👉🏼 how to start to build and grow your audience.
We are living in a golden age of podcasts. In 2021, a staggering 37 per cent of Australians reported listening to podcasts – up from 25 per cent the year before. They listened to 49 million podcasts. Podcast listeners are deeply engaged in their subject matter, listening to an average of five podcasts each week and spending more than six hours each week tuned in.
As a way to reach an engaged and knowledgeable audience with deep and sustained insights, podcasts can’t be beaten.
But any new podcast is up against stiff competition. There are more than two million podcasts in existence, all vying for audience attention. So how do you find your niche, create the perfect podcast, and build your audience?
This course is designed for those wanting to make a podcast, but with no prior skills in doing so. You’ll learn what you need to get started, how the podcast architecture works and how to get your podcast into it, what equipment you will need, how to record and produce your podcast, and how to start to build and grow your audience.
Thursday 23 June 2022 9am – 12:30pm AEST
STA Members $495 + GST
Non STA Members $595 + GST
REGISTER HERE
Meet the presenter
The course will be presented online by Science & Technology Australia’s Martyn Pearce. Martyn is the producer of BroadTalk podcast, and one of the creators of the popular podcasts Democracy Sausage and Policy Forum Pod. He has been making successful podcasts, and building audiences for podcasts for more than five years.
Don’t miss this opportunity to learn how to take your expertise and insights to podcast listeners around the world.
What the course will cover
Getting started:
- Find your niche
- Your one-line pitch
- Choosing a name
- Creating branding
- Formats
- Planning ahead and serialisation
- The importance of predictability
The podcast eco-system and how it works:
- Getting listed on Apple, Spotify and other pod platforms
- Costs and generating revenue
Equipment you’ll need:
- Microphones
- Recording equipment
- Audio editing software
Recording and editing:
- How to get great sound
- Recording in a single space
- Recording remotely
- Introduction to Audacity
- Great shortcuts and cheats
How to build and grow your audience:
- Where to find your first 100 listeners
- Building a community of listeners
- Using your audience to grow your audience
- Why you need a website
- Social tools for podcasters
- Analytics and IAB certification
